A young moviegoer, 20, was eagerly anticipating to view the recent Bollywood release starring his beloved actor.
Yet visiting the movie hall set him back considerably - a admission at a Delhi multiplex priced at 500 rupees around six dollars, roughly a 33% of his weekly spending money.
"I liked the picture, but the cost was a sore point," he said. "Popcorn was an additional ₹500, so I avoided it."
He's not alone. Rising ticket and refreshment rates mean cinema-goers are decreasing on their outings to theatres and moving towards more affordable digital choices.
Over the last half-decade, data indicates that the mean expense of a film ticket in India has risen by 47%.
The Average Ticket Price (average price) in 2020 was 91 rupees, while in this year it climbed to ₹134, according to consumer study information.
Data analysis adds that footfall in the country's movie halls has reduced by six percent in 2024 as versus the previous year, perpetuating a tendency in recent years.
A key factors why going to cinema has become costly is because single-screen theatres that presented cheaper tickets have now been predominantly superseded by premium modern cinemas that offer a range of facilities.
But multiplex proprietors maintain that admission rates are justified and that moviegoers persist in visit in substantial amounts.
A top representative from a prominent multiplex chain commented that the notion that people have discontinued visiting theatres is "a general notion included without verification".
He mentions his chain has registered a visitor count of 151 million in the current year, increasing from approximately 140 million in 2023 and the figures have been encouraging for the current period as well.
The official recognizes getting some comments about high ticket rates, but states that moviegoers continue to attend because they get "worth the cost" - if a movie is entertaining.
"People walk out after the duration feeling pleased, they've liked themselves in climate-controlled luxury, with superior sound and an immersive environment."
Many chains are employing flexible pricing and weekday discounts to entice audiences - for instance, entries at certain locations cost only ninety-two rupees on mid-week days.
Various Indian states have, nevertheless, also implemented a limit on admission prices, initiating a discussion on whether this should be a country-wide regulation.
Cinema analysts believe that while lower rates could attract more patrons, owners must keep the autonomy to keep their businesses profitable.
But, they mention that admission rates must not be so elevated that the common people are made unable to afford. "Ultimately, it's the audience who create the celebrities," an analyst comments.
Meanwhile, experts state that even though older theatres present more affordable tickets, many city average-income audiences no longer choose them because they fail to compare with the comfort and services of modern cinemas.
"This represents a vicious cycle," notes an analyst. "Because attendance are low, cinema owners are unable to finance sufficient repairs. And since the halls are not adequately serviced, audiences decline to view films there."
Throughout the city, only a handful of single screens still stand. The remainder have either closed or fallen into deterioration, their dated buildings and outdated facilities a evidence of a past period.
Certain visitors, nevertheless, think back on older theatres as less complicated, more collective environments.
"Typically there were numerous audience members packed in simultaneously," remembers elderly Renu Bhushan. "Those present would erupt when the celebrity came on screen while vendors sold cheap food and refreshments."
But this fond memory is not shared by all.
One visitor, says after visiting both traditional cinemas and contemporary theatres over the past twenty years, he favors the modern option.
A passionate writer and creative enthusiast, sharing insights on art, design, and innovation to inspire others.